![]() Click "Generate code" or something along these lines (varies by the tool) to produce a short code snippet.Change the design, palette, background to fit your branding.Choose an easily digestible format, such as days, hours, minutes, and seconds.Set a valid end date specifying the exact time and the time zone and how it should adjust depending on the user's location.How to Add an HTML Countdown Timer to an Email Generally, this shouldn't be a problem as long as you embed them correctly. So when you finally do, you see more time than is actually left.Īs for responsiveness, HTML countdown timers automatically adjust to different devices and screens. The algorithms calculate the remaining time, BUT the timers don’t start counting down till you open the email manually. In a nutshell, Apple’s services automatically mark all emails you get as opened, and generate the timer. Apple Mail Privacy Protection affected the performance of HTML countdown timers. One more problem you can face along the way is iOS15. ![]() This means the timer will reset right after being opened, making it irrelevant.īefore sending an email with an HTML countdown timer, make sure that the timer generating system you're using can avoid this problem. Some email services and clients won't display images either by default or from untrusted senders.Īnd some email providers cache all images. Side note: "+" in the "image display" column doesn't mean 100% of the receivers will see your timer. When a subscriber opens the email, they see an updated image. Basically, it is a script that leads to a dynamically generated image according to the parameters you set (time, date, and so on). How to Create an HTML Countdown Timer for EmailĪn HTML countdown timer is more flexible. If you do, consider using an HTML countdown timer. Besides, not so many users open emails more than once.īottom line: use countdown timer GIFs if you don’t need the content to update in real time. Still, even if the time your countdown timer GIF is off, you will certainly create FOMO in your email campaign. You can’t expect too much from a simple countdown timer GIF: the image won’t change based on when the subscriber opens the email and how it relates to the event. It might cause some difficulties when you’re tied to a particular time. The main drawback of ready-made GIFs - they reset every time a user opens the email. The idea is more or less the same: choose a template, customize the background, colors, set the event time, and save it as a GIF. If you want to create countdown timer GIF on your own, there are plenty of services that can help you. Just choose the one you like and voilà, your email is ready!Īlso, you can generate a countdown timer for an email with a drag-n-drop email editor. There are tons of ready-made GIFs on websites like Giphy, Pinterest, or Tumblr. The easiest way to add a countdown timer GIF to your email is to find it online. Be it eye-catching colors, large fonts, or other elements, they should visually stand out. One thing you should remember about countdown emails is that they should be attention-grabbing. ![]() ![]() You can always adjust the timer to suit the needs of your campaign. ![]() There are two main ways to create such timers: as a GIF, or as an HTML code we’ll tell you about their differences a bit later.Ī countdown timer prompts subscribers to act :it literally shows that the clock is ticking. What Is a Countdown Timer and Why Is It an Effective Marketing Tool?Ī countdown timer is a virtual clock that shows how much time is left till a particular event (like the beginning or the end of a sale). Plus, we’ll show you how to add countdown timers to your email campaigns. In this article, we’ll cover pros and cons of GIF and HTML countdown timers, as well as ways of creating them in Mailchimp, Shopify, and more. Whether it is a limited-time offer, a special promotion, or a gentle reminder that some product will go out of stock soon, a neatly integrated countdown timer GIF can enhance its effectiveness. Countdown timer GIFs are fast to create and very effective when it comes to making promotional offers more actionable. ![]()
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